About | Fieldnote

We are Fieldnote

Fieldnote sits with people in the room they actually live in — not a panel, not a slide.

Our mission is to make international research feel simple, efficient, and deeply human. We blend cultural intelligence with operational precision to deliver insights that move business forward. With a lean, expert-led model and a truly global network, we’re not just here to manage research — we’re here to help you make smarter decisions through deep, nuanced understanding.

Why Brands Trust Fieldnote

Two research professionals collaborating on project documents, representing Fieldnote's dedicated project manager approach to global qualitative research

We’ve built Fieldnote around three core principles: clarity, consistency, and care. That starts with your own dedicated project manager, who handles every detail of your study — from the first kickoff call to the final delivery. You’re never passed from vendor to vendor. Behind them is a trusted global network of in-market researchers and moderators who understand the cultural context, not just the language. And because we operate with a lean, boutique structure, our clients get big-agency results without the bloat.

What Sets Us Apart

Single Point of Contact

No matter how many markets you're exploring, you'll work with one dedicated project manager who orchestrates your entire multi-market research journey.

Local Experts, Global Consistency

Our teams combine deep cultural understanding with international research excellence, ensuring you receive insights that are both locally authentic and globally relevant.

Better Value, Better Results

Experience the same rigorous research standards across all markets, delivering comparable insights that inform cohesive international strategies.

Time Zone Coverage

The desk sits with you in the room, wherever the work actually happensr working hours, ensuring responsive support whenever you need us.

Cross-Market Learning

Identify patterns, trends, and opportunities across regions that might otherwise remain undiscovered, giving your business a competitive advantage

A Process 
Built Around
You

Professional researcher preparing discussion guide for focus group moderation

Brief

We begin with a kickoff call where we review your market research brief — or help you design it. Together, we align on study design, screeners, and discussion guides so everything is targeted and purposeful from the start.

Select

We identify the best-fit local moderators and researchers to lead your fieldwork in each region. Then, we source the right participants using our vetted selection process — ensuring diversity, relevance, and cultural fit.

Validate

We don’t take chances on quality. Every respondent is screened by phone and verified using IP, phone number, and online presence checks. Only the most relevant participants make the final cut.

Confirm

You get to review screener responses and approve the final list of respondents before we proceed. We also introduce you to the moderators who will run the sessions, so you know exactly who’s representing your study.

Execute

Fieldwork is conducted with simultaneous translation, so your team can observe interviews or table talks in real time — even across languages. You can give live feedback and ensure alignment as the research unfolds.

Report

If requested, our team begins working on your analysis immediately after fieldwork. Reporting is always customized to your goals — whether that’s a high-level readout or a detailed strategy document.

Tape you can use

One desk lead

Built for many rooms

Not a Typical Research Agency

We started Fieldnote because we were tired of the way global research was being done: too many layers, too much chaos, not enough meaning. We’ve replaced outdated, fragmented models with something more agile, personal, and effective. Our team doesn’t just coordinate vendors — we are the team. That means faster timelines, more consistent results, and insights that actually reflect the people you’re trying to understand. We work in time zones that suit you, using tools that adapt to your needs — not the other way around.

Traditional Approach

Vendor hand-offs & silos
Generic, translated responses
Long timelines, high costs
Big teams, low accountability

Fieldnote Approach

Single, dedicated point of contact
Culturally fluent, in-context moderation
Lean, fast, cost-effective delivery
Agile experts, full ownership

The People Behind the Insights

At the heart of Fieldnote is a diverse, passionate team of researchers, strategists, and business leaders committed to making a difference. We draw experience from across Europe, Northern Africa, Latin America, Asia, and beyond — combining deep industry expertise with a genuine desire to support our clients. We believe great research is built on collaboration, empathy, and shared vision. That’s why we’re involved in every step of your project, from initial brief to final insights.

The desk is small on purpose. One lead, local rooms, notes you can actually use. We care about the hour in the field more than the slide that follows.